Now what?”ĭemand has remained high despite the rapper’s offensive comments. He later said on a podcast: “I can say anti-Semitic things, and Adidas can’t drop me. Searches for the rapper's Yeezy trainers hit a five-month high on Google on Thursday.Īdidas broke off its partnership with Mr West after said he intended to “go death con 3 on Jewish people” on Twitter. Yeezy shoes have become amongst the most collectable in the world since Adidas first began its partnership with Mr West, who now goes by the name Ye, in 2016. The sale is likely to trigger a frenzy among collectors of trainers, a subset that has grown into a billion dollar market over the last decade. But I think burning the products is not the point." He said: "When we will and how we will do that is not clear yet, but we are working on those things. The stockpile is worth more than €1bn (£870m).Īdidas said on Thursday it had decided against destroying the trainers, saying it would “try to sell parts of the product” and donate some of the proceeds to charities representing those offended by Mr West’s comments.Ĭhief executive Bjørn Gulden told shareholders that “burning the goods would not be a solution”. The immediate halt left the company with millions of pairs of shoes manufactured under Mr West’s Yeezy line but not yet sold. The German sportswear giant said on Thursday it planned to sell the huge stockpile of unsold Yeezy trainers that it has accumulated since cutting ties with Mr West last year.Īdidas stopped making and selling the trainers after ending its partnership with Mr West last October, following anti-Semitic comments made by the rapper. Adidas is to sell off €1bn-worth of Kanye West-designed trainers in a charity fire sale that is likely to spark a frenzy among trainer collectors.
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